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MKI is now a KLM AirCares project

Oostvoorne, 3 October 2011 - With effect from October 2011 the Medical Knowledge Institute (MKI) - Prevention through Education - gets support from KLM's AirCares program. This program entails, among other things, that by the end of 2011 attention is given to MKI's work during all KLM flights. There are, for example, a number of articles in the Holland Herald (KLM's inflight magazine) and a short film about MKI's mission is shown on board. During the flight passengers can make a donation.

KLM AirCares, founded in 1999, supports charities for sustainable projects, which the KLM selects on the basis of local needs. All these projects contribute to the realization of the Millennium Development Goals of the United Nations. The main objective of this support is stimulating the development and improvement of the living conditions of children throughout the world. In addition to education, attention is paid to medication and sanitation, often in an integrated approach. KLM AirCares is one of the socio- economic programs that contribute to Driving Local Development, one of the five spearheads within KLM's CSR ambitions.

Inka Pieters, KLM's Head of CSR and Environmental Strategy on the MKI AirCares
project: "the better the living conditions of children, the better they will develop and
be able to build up an independent existence as an adult and provide a positive social contribution. Education is an important key in this respect. Medical Knowledge Institute is a textbook example of the positive effects that can be reached. As KLM we find it very special to support MKI in this."

"KLM-Aircares generates publicity by means of promotion films on board, articles in KLM magazines and information on the corporate website. In this manner MKI is brought to the attention of many people" according to dr. Harold Robles, founder and president of MKI. "It is really great that KLM supports us"!.
KLM AirCares is also planning special actions, raises funds and makes donations itself. The company offers passengers, who are regularly flying with KLM and who are earning 'frequent flyer' miles as a result, the possibility to donate these miles to MKI enabling them to order free tickets for the benefit of their projects.